Wednesday, 2 November 2016

A6 vs A5 Leaflets

If you run a small business, printed leaflets are probably pretty key to your day to day marketing. They're the ideal way to boost sales during a quiet month, drive footfall to your shop during busy seasons and offer customers a lasting memory of your business. So with the most popular leaflets being A6 and A5 size which is best, and how do you go about choosing which size you need?!

A5 vs A6 - What's the difference?

The first difference is size; A6 leaflets are 148 x 105mm, compared to 210 x 148mm for A5. That makes A5 leaflets DOUBLE the size of A6. The second difference is how they're used. We find A6 leaflets are generally used as handouts to promote something requiring action - discounts, special promotions, events etc. A5 on the other hand tends to be used mainly to promote a business or service that doesn't necessarily need a 'right now' action. 

What can I use A6 or A5 Leaflets for?!

Almost all leaflets are used to promote a business or event. They're used worldwide to promote all sorts of businesses from shops to web designers - or even printers! Leaflets are most commonly used for 'letterboxing' where they're pushed through the letterboxes of houses or left on the windscreens of cars. Their beauty is their cost - with such small print costs and so many firms offering leaflet drops they're an ideal way to reach a wide audience, quickly. You might find a window cleaner drops leaflets through your door when he's in the area, or a print company drops one in to your own shop - either way you'll come in to contact with them every day! They're also ideal for promoting events - nightclubs use them to offer drink discounts and community groups to promote their latest fun run or summer fete. 

What's the difference in cost?

A6 leaflets are obviously cheaper, though often not by much. Our A6 Leaflets start at £29, compared to our A5 Leaflets which start at £35. As quantities increase you might find this gap also increases - A5 leaflets weigh double A6 leaflets, so delivery costs increase dramatically once you get above x5000. 

Which should I use?

Which leaflets you get printed is up to you - our suggestion would be to use A6 leaflets if you only want to include a few details - promoting a sale or self explanatory event will lend itself to A6. As will promoting a business to customers who already know you, or can easily understand your business. Window cleaners for instance might only need to convey that they're window cleaners, how much they cost and how to get in touch. If you're trying to sell a business concept or service, or you have lots of options and are trying to drive actual sales (ie a mini mail order type leaflet) you'll probably find A5 gives you the space you need. 

That's it - hope that helps!

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