Friday, 14 October 2016

How to design leaflets ghoulish enough for halloween

Halloween signals the start of the best time of year! As darkness creeps in earlier and earlier, we embark on a fun filled couple of months during the run up to Christmas. Since I was a kid halloween has become increasingly 'commercial', which presents a fantastic opportunity to booooost business with some ghoulish deals.

Halloween's a super time to get some freaky marketing in there, and one easy (and cheap) way to bring in some extra business is by printing some spooky halloween leaflets.

Tips for designing a ghoulish leaflet...

Start off with a big, ghostly graphic that covers the whole page. This can be your background. You'll find A6 or A5 Leaflets will work well - smaller or larger can be problematic, but it's up to you.

Have a peek here for some free halloween graphics if you're struggling to find something that works. Keep your text really simple, using a large font, and keep colours in the black and orange palette for the iconic halloween pumpkin look.

It's super important that your offer is really obvious - include a big call to action, and measure this somehow (perhaps a discount on presentation of the leaflet) so you can see the impact your long fingered leaflets have had.

Our favourite size for leaflets is A5 - the space means the image can do all the talking on the front, keeping the detail on the back. This'll make it more eye catching and you may see a better return.

We also prefer a nice gloopy glossy finish to keep the colours looking deep and bright, and never forget to include 3mm bleed on all sides for the printers.

Lurking leaflet vs freaky flyers...

People call them different things, generally speaking though, a leaflet is printed on thin paper (around 135gsm) and a flyer is printed on thicker card (300gsm+). It's entirely up to you which you go for - flyers will be more expensive (obviously) but their rigidity means they'll last longer and be harder to chuck away. For us, the pick of the bunch is a nice 130gsm gloss leaflet - you'll find 1000 to be as cheap as chips (well, 15 portions of chips, that is).

Need your halloween leaflets printed?

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